Many react negatively to a piece of art if they don't "like" it, as though it is invalid if it doesn’t provide some immediate and light entertainment or isn’t akin to the experience of shopping for a bland consumer item to match the wall paint! As the emotion of liking is typically overly expressed - and therefore not expressive - it demonstrates a worryingly limited lens through which many view what they come into contact with. And, frankly, a severe lack of exploratory spirit. Don’t give the mainstream a challenge, they can’t “like” it!
Here’s an interview about thinking and feeling far beyond “likeable”: capitalcultural.ro/en/interview-with-marina-de-bris-the-grotesque-beauty-of-art/